Vivek Khandelwal
2X founder who has built multiple companies in the last 15 years. He bootstrapped iZooto to multi-millons in revenue. He graduated from IIT Bombay and has deep experience across product marketing, and GTM strategy. Mentors early-stage startups at Upekkha, and SaaSBoomi's SGx program. At CogniSwitch, he leads all things Marketing, Business Development and partnerships.
Articles by Vivek Khandelwal
10 articlesGarbage In, Garbage Out Is Simple to Understand but Difficult to Execute
Everyone gets the concept of Garbage In and Garbage Out. What's difficult is clearly filtering - what's garbage and what's not.
Read ArticlePhantom Human-In-The-Loop
Every enterprise AI pitch ends with "Don't worry, we have a human in the loop." But human-in-the-loops today feel like performance theater.
Read ArticleGuardrails — Status Quo vs What's Needed
Everyone claims having guardrails for their agents yet pilots get blocked. What do the guardrails do vs what's needed?
Read ArticleEvals Are NOT Audits
Evals are being looked at as the missing piece in the AI stack. For most part, they are. But to close the feedback loop, you need a more deterministic output.
Read ArticleOntologies: What They Are, Why They Matter Now
The spotlight is on ontologies, semantic layers, and taxonomies. These are familiar to data practitioners but for the rest — overwhelming. A plain-language breakdown.
Read ArticleNeuro-Symbolic AI — A Practitioner's Taxonomy
Five architectures. Six dimensions. A simple framework that starts with your workflow — not vendor pitch decks.
Read ArticleContext Graphs: The Missing Piece from Pilot to Production?
Context graphs capture what people actually do. But without reconciling with SOPs and policy, you're routing around the problem — not fixing it.
Read ArticleCogniSwitch: An Ontology-Governed Approach to Enterprise AI
We are building CogniSwitch for organizations where inconsistent AI gets you fired - or fined. This is how we approached the problem of deterministic, auditable enterprise AI.
Read ArticleThe End of Deploy and Pray
After 3 years of ChatGPT, Gartner analysts, investors and most importantly, enterprises are still asking the question they should have asked earlier: when does it all get real?
Read ArticleIntelligence Migration is NOT Possible
Can you export not just your data, but the intelligence layer - all the learned relationships, orchestration logic, and reasoning patterns?
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